Shouldering Fame’s Weight
ALBUQUERQUE, N.M. -- It was hardly the red-carpet welcome befitting
a future champion. When Jon Jones’
plane touched down in New Mexico more than two years ago for his
first camp with...
The Weekly Wrap: May 16 - May 22
The Ultimate Fighting Championship’s marketing train was in full
effect this past week, as the company launched its go-home hype for
UFC 98
A Brief Reflection on 15 Years of the UFC
"Hello ladies and gentlemen. You are about to see something you
have never seen before ... the Ultimate Fighting Challenge"